For any company, using social media is beneficial. Using current social media trends allows you to increase online exposure, engage your target audience, and enhance touchpoints that result in conversions for your brand or business. Let’s see how businesses can make sure they capitalise on free social media.
A woman recording herself on a phone with a ring light, sitting in a styled living room.
Are you still not convinced about the power of social media? Here are a few social media facts that are clear calls to action:
Social media usage is one of the most popular online activities. In 2021, over 4.26 billion people were using social media worldwide, a number projected to increase to almost six billion in 2027.
Consumers spend up to 40 percent more money with brands that engage them on social media.
88 percent of businesses use social media (your competitors).
There are several social trends making the rounds in 2022, but a few are considerably more significant than the others. Artificially intelligent social chatbots, interesting creatives like TikTok, videos, and mobile-friendliness are three notable social media trends this year.
To have continued expansion and success in a time when customers have more alternatives than ever before, you must stay on top of social media trends. This puts you ahead of the competition by demonstrating the advantages and worth of your goods or services.
Let’s dive into the social media trends you absolutely need to leverage for success.
Video Content Across The Platforms
Video content is trending in a big way. Social media marketing techniques incorporating video at their core will be far more effective. Why? Videos are more fascinating and seem to have a personal touch and lean toward that personal feel consumers crave.
For example, native Facebook videos had nearly a 50 percent higher engagement rate than YouTube videos. Native Facebook videos also had 67 percent higher reach than You Tube videos.
This makes the ROI on videos even better. In fact, companies that use video in their social media strategy experienced a 27 percent higher CTR and 34 percent increase in conversions via the web.
What Social Channel Should You Start Your Video Campaigns On?
Facebook has the best engagement with video ads and is still a low-cost platform to advertise on using video, and it’s successful at getting people into your funnel through prospecting efforts and then bringing them back into your remarketing lists.
The most essential channel for both B2C (68%) and B2B (48%) marketers is Facebook. According to the most recent social media trends, developing online communities is more essential than gaining followers, and Facebook is an ideal location to do so!
Is It Worth Using TikTok For Your Business?
A hand holding a phone showing the TikTok splash screen.
TikTok is one of the most popular social media networks in the world, but is it a good investment? Since its launch in 2016, TikTok has amassed over 1 billion users. The exposure is growing day by day. Many company owners are beginning to realise that they may be missing out on a major marketing opportunity because TikTok differs so much from other social media sites.
TikTok is one of the most popular video-sharing apps on the market today. It’s also worth noting that, unlike some other applications and platforms, TikTok allows users to create their own videos with its app. What I love about it is that it’s not simply a social media site where you can post content for your fans; in fact, it encourages users to do so.
Many businesses have achieved success on TikTok not only because of the content and sincerity it provides, but also owing to the great algorithm and exposure it provides.
TikTok will provide your company access to a following that other platforms don’t have, and by investing time in growing your audience and following, you’ll create an engaged community.
Exposure is one of the most important assets a business can have in 2022. One of the best methods to gain exposure in 2022 is to use a video-driven strategy for your brand’s social media content. Building brand awareness, telling your story, getting new customers and retaining the customers you have. TikTok is one of the best ways to do this through video.
Are you ready to start your TikTok business strategy?
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AI Chatbots Are A Must In 2022
Bots are artificially intelligent brand ambassadors, customer representatives, and social butterflies. By simply being available to interact with your clients at the touch of a button, bots may have a significant impact on your growth and success in 2022.
Customers want responses from AI bots quickly, and they can be achieved. Chatbots on Facebook Messenger can engage with your audience quickly, answer questions about products or services, and push consumers further down your buying funnel.
A prime example is a famous beauty company that increased its bookings by 11 percent after launching the Reservation Assistant bot on Facebook Messenger.
Make Sure Your Social Media Strategy is Mobile Focused
I know this does sound pretty obvious, but you will be surprised that there are a lot of brands and businesses not optimising their social media posts for mobile. All you need to think about is mobile for every post and forget desktop altogether for your next social campaign.
What does this signify? Make sure your call to action is mobile-focused, for example. This implies delivering material that will serve as a response from them since they have their smartphone always at hand.
Target Audience
You should spread out your social posts and cater to each in different ways.
For example, you may publish native videos on Facebook every day. Instagram and TikTok might be useful for reaching the next generation of consumers coming through, which will also increase brand recognition among social media users.
The goal is to avoid counting one social media platform out just because it isn’t part of your target demographic data. Every social networking site has its own set of capabilities and reach.
What’s Your Social Media Strategy For 2023?
There are a number of powerful ways to capitalise on free social media so take advantage of current social media patterns and increase your business’s visibility. Some are simpler to implement than others, but social themes may be incorporated by mid-year without difficulty if you have the help of Digital Marketing Expert!
The main objective is to improve your marketing return on investment. So let’s get creative and social!
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