GWL Service & Maintenance
From a standing start to a 20x return on ad spend
Specialists in the service and maintenance of smoke and environmental ventilation systems, fire curtains, smoke vents, dampers and fire safety equipment.
- leads per month, from zero
- 10 to 15leads per month, from zero
- return on ad spend
- 20xreturn on ad spend
- organic visits per month
- 400+organic visits per month
- rankings for target terms
- Page 1rankings for target terms
The challenge
The problem
GWL Service & Maintenance specialise in the service and maintenance of smoke and environmental ventilation systems, fire curtains, smoke vents, dampers and fire safety equipment. The expertise was there in spades, decades of hands on industry experience behind the team. What was not there was a business anyone could find.
GWL came to us brand new. No website, no online presence, no customers, and no way for the people who needed their services to reach them. In a field where building owners and facilities managers are actively searching for accredited, reliable providers, being invisible online meant being invisible full stop.
They needed to launch, get found, and start turning searches into real enquiries, quickly.
The build
What we built
One joined up engine rather than a set of separate pieces: found in search, converting on the site, and measured end to end. The WooCommerce store sits alongside the service pages, so a facilities manager who arrives looking for a maintenance contract and a buyer who arrives looking for a control panel are both served.
- A site built page by page around the enquiry
- WooCommerce store for kits, panels, switches and sensors
- Organic visibility built from a zero authority domain
- Paid search generating qualified leads from day one
- Call tracking on every enquiry, so the return is provable
How we did it
Our approach
We built GWL a complete online presence and lead engine from the ground up.
A website from scratch
A professional WordPress and Elementor site, developed hand in hand with GWL, with every page structured to turn a visitor into an enquiry.
A WooCommerce store
An online shop for AOV kits, control panels, switches and sensors, opening a second revenue stream alongside the core service work.
SEO to earn visibility
A brand new domain starts with zero authority. We built GWL's search presence deliberately, targeting the terms their customers actually type.
Google Ads for day one leads
A tightly targeted paid search campaign brought qualified enquiries from the very start, the phone ringing while the organic rankings climbed.
Call tracking and lead capture
Tracking on every enquiry, so we understood exactly what was working, could keep optimising, and could prove the return.
What it looks like
The result
What changed
A brand new business with no customers now has a consistent monthly pipeline of 10 to 15 leads. For a company at that stage it is the difference between existing and trading.
Organic visits reached 400 or more a month, built from nothing on a brand new domain, with page one rankings for the key industry terms. The paid campaigns returned roughly £10,000 in value for every £500 spent, a 20x return that let GWL invest with confidence.
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