SEO Truths or Myths?

It’s a complicated job when you’re not well-versed in the subject. As SEO has over 200 ranking criteria to control search engine results and an ever-changing algorithm developed by Google. Along with this, the internet is home to a lot of fallacies about which strategies work and the external variables that may influence them. This blog sheds light on the misconceptions and disinformation about SEO that circulates the internet and provides further clarity on SEO truths.

Organic Rankings Can Be Improved With Google Advertisements

That’s a tale as old as time itself! Although Google Ads does not directly affect your organic rankings. It may help to increase your visibility for certain keywords in the SERPs. PPC and SEO may be used simultaneously by utilising PPC to get traffic for a specific term quickly while SEO works to improve the keyword’s organic ranking over time.

On the first page alone, the first five organic results account for 67.60% of all the clicks.

However, this statistic indicates how crucial it is to be at the top. Your page analytics tools will show you where you’re ranking on pages two through ten. This stat shows that it really is good to be on top.

In conclusion, using the tools above you may optimise your keyword interactions in Google. Furthermore, working together can help to improve your overall visibility for a term in the ever-changing SERP layout.

SEO Is A One-Time Event.

Unless you want your rivals to begin outranking you in search results and capturing more of the market. SEO isn’t a one-time thing. SEO isn’t simply about making your website crawlable by Google. It’s also about ensuring that your website meets the ever-changing landscape of search. Ensuring that it loads quickly for both mobile and desktop users.

The content team, is responsible for producing high-quality material that increases your keyword reach and visibility. The digital PR team, on the other hand, is in charge of outreach to obtain high-quality backlinks to your website that increase your domain’s authority and rankings. These tasks can prevent you from sailing past your competition. Neglecting these activities can lead to your competitors sailing past you in the SERPs.

The Ranking Of A Domain Is Determined By Its Age.

According to John Mueller, a Google expert, domain age isn’t a direct ranking factor in search results. According to Mueller, the only benefit an older domain has in search results is time. More time to do things well and gain high-quality backlinks over a younger domain that’s been live for less than 6 months.

Keyword Rankings Are Affected By The Content’s Tabbed/Accordion Structure

There are still many misconceptions about content in tabs or accordions on websites that affect rankings. This is why it’s so important to remove them. Google has eliminated this once again as recently as March 2020. When the material is accessible within the HTML of the page, regardless of whether it’s inside a tab or accordion. The tabbed content potentially won’t help to generate a featured snippet however but in terms of the rest of the content of the page it carries the same weight.

Rankings Improve As A Result Of Social Signals

Social signals have no impact on site rankings directly. Google isn’t counting how many times your material is shared socially and using that data to rank your page. This would be a system too easy to game in reality. Social media does play a role in SEO because shares potentially lead to more backlinks. Which has an effect on keyword rankings. Further to this your content being shared socially helps to raise brand awareness. In turn, improving searches for your brand in search engines.

SEO Is All About Rankings

Rankings are an important component of SEO, but they aren’t the only thing to consider. We get fixated on ranking first for one term and forget that there are other terms that the page ranks for in search results. Every additional keyword variation works in tandem to bring visitors to a specific landing page. Consider two keywords with the same search volume but different meanings. When combining the variations of these keywords together, the overall search volume is considerably greater. The priority of visitors takes precedence over another keyword since

Page Speed

Google’s Page speed is a significant ranking factor since a sluggish loading website may lower your retention rates and elevate abandonment rates. Google has upped the ante once more with the introduction of Core Web Vitals. Which assesses HTML rendering on both mobile and desktop devices for major contentful paint (page load performance). First input delay (time to interactive), which all help to provide a good user experience. Along with the other ranking signals, Core Web Vitals helps build upon your rankings.

Keyword Density Boosts Rankings

There is no ideal keyword density measurement for SEO rankings. Stuffing text with one keyword will not help you improve your ranks and might have the exact opposite effect. Google is a search engine that prioritises user experience, and content should be readable and cohesive with the intent of the intended search term. This does not imply you should abandon keywords altogether; but rather focus on how to use them efficiently for a helpful and engaging user experience.

Do Links Don’t Matter?

PageRank, however, is still a significant ranking element because it’s no longer published. PageRank may be buried in a cemetery with previous Google technologies, but it remains a significant ranking influence. Backlinks are still vital. They contribute to a website’s trust and authority in search results and help Google better understand how popular something is on the internet.

Google Is Learning.

This isn’t something that will come as a surprise, but Google is forever continuing to evolve and better understand its users. Whether that’s rolling out those all-important core updates. Or making very minor tweaks to the algorithm on a daily basis. The world’s most dominant search engine is forever one step ahead of the game. 

Summary Of Key Google Statistics

Google Search Statistics

• 3.5 billion searches per day made on Google
• 75,000 Google searches per second
• The average person makes 3 to 4 searches per day
• 63% of Google’s organic search traffic comes from mobile devices
• 48% of product searches begin on Google (63% start a product search on Amazon)

Google accounted for just over 70% of all global desktop search traffic. Followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%.

To win at SEO, you have to play by Google’s rules. Ranking high on Yahoo or Bing will bring visitors to your site. But companies who rank on Google are most likely getting the most business.

Consumers now do as much as 70% of their purchasing research online before they ever get into a sales conversation. 

Prioritising SEO gives you the power to do what you can to make sure your business appears first during those 2+ trillion searches. Need Help? #weareheretohelp