Do Blogs Increase Your Business?

Blogs are the latest trend in online marketing. Blogs have gained popularity in the last few years as more and more people discover advantages of using them for marketing their products and services. The latest statistics show that internet users who blog weekly is going up by 11% in the younger age groups. 

Blogs bring more visitors to your site, which in turn increases traffic to your website which increases revenue. A lot of companies use blogs to publish news and articles about their products and services. The advantage of publishing news through blogs. Is that it will be published instantly on all popular search engines. Thus increasing the visibility of the company’s brand name.77% more people are blogging on line for marketing.

Do Blogs help with your Search Engine Optimisation (SEO)

If you don’t have a blog on your website yet, why not? It can help improve your organic search engine rankings massively read on and find out why…

Regular Blogs help with Search Engine Optimisation (SEO). The reason is that most search engines, like Google, follow links. When you link to a page at a blog, it is likely to rank higher in the search results. But the main reason Google crawls your site is to find new content, not old content it already knows about. And the main way Google finds new content is not by crawling other sites, but by reading blogs. Blog posts are human-generated documents. They don’t depend on being linked to elsewhere. They depend on being read.

Chain reaction

Overhead view of two hands holding a tablet showing a Connect screen with social media icons.

When you make a blog post, you tell the world about your new idea. Before long someone else will link to it. Then other people will link to it. Then other people will link to the people who linked to the first person, and so on down the chain. You are making a chain of links that are all pointing back to you. As soon as one of those links stops working, you start over again at the beginning of the chain. The moment no one can find your website because it has disappeared. You have already lost all your power over the search engines.

For example, if Bob writes an entry about his trip to Tokyo, and then links to another post he wrote about something else that happened in Tokyo. Google will consider the Tokyo post as coming from Bob (although it is actually written by another writer). So, if you write a regular blog with lots of links like this. Your blog will show up in Google’s search results for Tokyo even though it doesn’t appear under your name.

It’s not obvious at all how blogs help with SEO: most people would be pretty surprised if it were true. But there is a good reason. Linking your blog content together is easy and convenient for most writers, and has many obvious benefits. It’s easier to read quickly; it saves time; and it makes the writing look more professional by letting readers skip around

How much should you blog?

Regular blogging helps your SEO in several ways. First, it makes it much easier for Google itself to find you. When users start typing in your domain name when they don’t know where else to look for information about you. Second, when someone from Google enters your domain in a search box in a browser. Which happens frequently, in part because of the huge number of searches that happen on Google. One of the things that happens is that the browser sends a request to index what’s on the page. If there’s nothing there, then Google can’t send back an answer.

So, writing regular posts makes it more likely that there will be something on your site even when no one is looking at it. And third, by writing regularly. You get many people who read your posts thinking of you as an expert. Which means that the next time they come across information about you somewhere else. (Say another blog or an article on Wikipedia). They’ll recognise and trust the source and treat what they read with accordingly elevated respect.

Another point by making users think of you as an expert. Regular blogging can help with reputation management and brand recognition.

Useful Tools

It turns out that one new thing that is very useful is called a widget. A widget is a snippet of code that can be copied and pasted into another website. It includes some HTML formatting so it looks like it came from one website and not another. They turn out to be extraordinarily powerful for linking purposes. They can create a link from anywhere else on the internet, and acting as an anchor point they tend to get loads of shares and comments and so on. There are lots of widgets on WordPress websites; on most blogs they’re easy enough to find, but not on yours yet because you haven’t written anything interesting yet. Eventually, once you’ve got some decent content, they’ll start showing up more often than not.

But regular writing doesn’t have to be a feed. It could be a blog where you write every day, or every week, or every month. Or you could do one post a day, or even once a year.

You will benefit hugely if you do something regular. In the long run it will help your SEO. Google has algorithms to try to understand what you’re doing and how valuable you are. Lots of blogs are valuable, but not all of them publish regularly. Regular blogging is a kind of signal that Google can use to make a judgment about the value of what you’re doing.

Keeping your Blogs interesting

You need high quality posts with interesting material on the site at least some of the time. Ideally all the time. Otherwise people will get tired of your blog and stop visiting it.

Your content is your most important asset, but it is not the only one. Having an active blog will help you with SEO (Search Engine Optimisation). A blog can be used as testimonials and references.

A Blog is like an online resume that can be used to support your search engine results pages (SERPS), or even as a page on your website that offers credibility to your company. The benefits of having an active blog can include:

-Provide more opportunities for marketing

-Make you more approachable

 -Better user experience

-Increased sales

If you want to have more visitors on your website, then you must have an interesting blog with quality content. This will increase traffic to your site and improve SEO.

Add videos to your Blog

A phone mounted on a tripod filming a city skyline at sunset.

Videos make your blog more interesting. Incorporating videos into your blog improves the visibility. This is not because it makes them look better but search engines tend to rank engaging content higher in search results. The best thing about videos is that you can put them on your blog without requiring users to download anything. That means you can add the videos if you want to, and then when people click on them they can watch them without having to download anything

Linking to other sites will this help?

There are two kinds of links you can give. One kind gives you credit for the post, but it tells people how to get more information on the subject. The other kind gives away the only thing that’s not free about your blog: an ad that directly promotes your web site.

The second kind of link is good for SEO. When people Google “how to” something, they’re looking for a comprehensive list of resources. If you’ve written a post specifically about how to do something, linking it back will lead people to your web site, where they’ll see what you have to offer.

How many words should you have in a blog?

The short answer is if you write articles over 2,000 plus words you are far more likely to have strong results. The more words you have, the more visible and the more important your blog will seem to you and to other people.

There is a delicate balance between length and density. One problem with some blogs is that they seem to have too many words. They are too long, not short enough. When people complain, the usual thing to say is that they don’t care about a lot of words, but what they want is a blog that works hard to keep the reader’s attention.

The number of words you need for your blog is not quite as important as the amount of time you spend on it. It is easy to get caught up in fancy writing, trying to make something sound intelligent or clever or profound. But if you think about what people most want to read, the answer is usually: “I like this stuff.”

A lot of blogs fall into the trap of trying to be smart and sophisticated and engaging and interesting and witty and profound. They end up being very short; they try too hard. And that’s fine if you’re one of those people who don’t mind reading a blog that is hard to understand, but it doesn’t work for most people.

So far as I can tell, this is true. In a sense it’s true for all forms of expression: you want to make your audience feel like this is exactly the kind of thing that interests you, not something you’re just reading through because you’re bored. But it’s especially true for blogs, because people join blogs not just because they like them but also because they like what other people who read them say.

What next?

By reading this article you will hopefully give you a better insight on how Blogs can help improve your business and brand. The best thing you can do to improve your blog’s organic SEO is to write great content. That’s why you need these killer customer marketing strategies to keep up with the on-going fast pace world of marketing. Digital Marketing Expert can help you. We love reading about our client’s success stories and how we have made a huge impact on improving their businesses.