Every business has a website. The problem is, not every website generates leads and sales. If you want to generate more revenue for your company, then the answer may be simple: create a landing page that converts – that is, one that increases conversion rates by getting people to take an action such as signing up for email updates or making a purchase. Here are 8 tips for designing high-converting landing pages:
Use lots of testimonials on your landing page
Testimonials and case studies published on the landing page can help you build credibility. If you’re hosting a live event, ask if customers would be willing to have a short video testimonial recorded. Have a professional videographer document it, acquire a signed release from the customer, and post it online as streaming video. Do not have the videos auto play, this will annoy potential customers and make them less likely to stay on the page
In the headline and lead paragraph, include an emotional hook.
Logical selling can work, but tapping into the prospect’s emotions is much more effective— especially when you correctly assess how they’re feeling about your product or the problem it solves. Another effective tactic for lead generation landing pages is to stress your free or special offer in the headline and lead paragraph to entice the customer in.
Highlight your money back guarantee
Make sure the money-back guarantee is clearly visible on the landing page if you allow clients to place orders directly there. All of your rivals offer strong money-back incentives, so you should as well. If your product is effective and as good as you think, your refund rates should be less than 1 percent.
Make your landing page relevant to current events
The more your text is connected to current events and news, the greater your response rates will be. This is especially crucial when selling financial and investment advice, as well as regulatory compliance products in sectors where regulations and rules are constantly changing. To demonstrate that your firm is keeping up with what’s going on in your sector, update the landing page content on the regular so your potential clients see that you know what you are talking about
Build credibility
People have always been suspicious of advertising, and with the rise of spam and untrustworthy businesses, they are even more distrustful of what they read online. Your landing page content must swiftly dissipate their suspicion. A prominent way to do this is to display one or more “credibility builders” on the initial screen. Above the headline, add a strong endorsement or three. Consider including a subhead that sums up the company’s purpose statement or experience. Add your businesses name and company logo as well.
Obtain email addresses of customers who don’t purchase anything
There are a number of ways to capture visitors’ email addresses who click on your landing page but do not buy the goods. One option is to utilise a window with text stating “submitting their email address will get them a free report or e-course.” This window may be served as a pop-up (it appears when the user arrives) or the same idea when they try to leave the page. If the visitor has a pop-up blocker installed, both of these will be prevented. A floater is a window that slides into place from the side or top of the page. Because the floater is made part of the site’s HTML code, it’s not affected by web browser blocking software.
Use easier to read formats. I.e bullet points to make it easy to digest
Highlight crucial details and advantages in a bulleted list of short, easy-to-read items. When selling a product directly from your landing page, be sure you cover all important features and key benefits in a thorough bulleted list on your landing page. You don’t need a lengthy list of features and advantages when generating leads but using bulleted points and lists can lead to an increase in leads.
Use a interesting headline for your landing page
The main goal of the headline is to pique consumers’ interest, make a strong guarantee, or otherwise catch their attention so that they continue reading. For example, offering a free product or consultation or a massive discount.
A landing page is the first thing people see when they visit your website. It’s important for this to be well designed in order to increase conversions and improve marketing efforts. We hope you’ve found some helpful tips in our blog post about how to create a great landing page that will convert visitors into leads or customers! If not, don’t worry – we’re here for you! Our team of experts can help with designing an effective landing page that stands out from the competition while still getting results. Contact us today if you want more information on how our services work or need help creating one yourself. What are your thoughts? Do these design principles make sense? Are there any other ways you think might result in increased conversion rates?
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