Whether you already have a website or not, this guide will help you develop a business strategy to identify the best approach for your particular situation.
You’re not getting enough traffic. If your site is generating the kind of interest you hoped for, you need to make sure it’s easy for customers to find. To attract more visitors, make sure your site is easy to find on search engines like Google, Yahoo and Bing. Also consider adding relevant keywords to your page titles and meta descriptions to make it easier for search engines to catalogue your content.
Every online business needs a strong online presence. To succeed in today’s highly competitive global marketplace, you need a comprehensive web strategy that utilizes proven business solutions such as SEO, Pay-Per-Click (PPC) advertising, social media marketing, email marketing and more.
You want to reach customers in other countries. The Internet has made it possible for businesses of all sizes and in all industries to market their products and services globally. If you want to expand your customer base beyond U.S.-based traffic, you’ll need a website translated into different languages so prospects in other countries can understand the products or services you offer.
Your current website looks outdated or amateurish. If prospective clients are turned
Slow Speed Index
A slow website is frustrating for visitors, but it could also be bad news for your business. The experience of your visitors is key to getting them to convert on your site. If they’re spending more time waiting for web pages to load or scrolling through search results, they might not be coming back.
Poor rankings in Google search results. If you’re ranking on Google’s first page for some keywords, that’s a good sign that people are finding your site organically. But if your site is struggling to get on the first page, it could be due to the speed of the site. People don’t have time to wait around for a slow-loading site or an error message, so they’ll go somewhere else.
Slow checkout process. If customers are having issues completing their purchase because fields are loading slowly or pages are taking too long to load, you can bet they’re going to give up and shop elsewhere. Even if people manage to complete their purchases, they’ll probably come back less often.
Engagement
Engagement is at the heart of social media and ecommerce. It’s how we read and interact with articles, photos and videos. It’s how we connect with others and learn new things.
For many retailers, engaging on social media can be a struggle because it involves a lot of work. But as these platforms continue to grow in popularity, it’s becoming easier for everyone to share content and reach out to their network.
Social media sites now make it simple to post photos, videos and other content directly from your phone. Facebook now allows users to post from the mobile app without even leaving the social media site. Amazon has a “Sell on Amazon” button that lets people embed products directly on their web pages.
The more you engage with your customers, the more likely they are to come back to you again and again. By providing rich content that allows them not only to enjoy, but also learn from your products, you’re helping them find the solutions they need at a price they can afford.
High Exit Rate
A high exit rate is a big red flag for online businesses. If your customers are leaving your site without making a purchase, it’s because they’re frustrated by the process, not the product itself.
That’s because you’re never going to be able to convince someone to buy something they don’t want just because it’s the right price or has great reviews. To get that person to part with their money, you need to make them fall in love with your product. That means creating an experience so compelling that they’ll go out of their way to find it and buy it, even if they can get something cheaper elsewhere.
Low website traffic
Low website traffic —which is often the result of poor design and a lack of content on your site— can be an indication that your ecommerce business isn’t doing well. This may not be the case, however. For example, if you’re selling products with complicated ordering processes, it may take some time for customers to make it through the process. A low traffic site could also be the result of one-time sales or sales that occurred in a limited timeframe.
Traffic Source
A website can be a powerful tool for driving traffic to your business. You can use it to educate potential customers about your products or services, to promote special offers, and to give your existing customers the ability to find you online.
What’s more, websites can be just as effective in generating traffic as other forms of advertising. They’re also relatively inexpensive if you know how to do it right.
So why do so many businesses continue to fail at digital marketing? According to recent surveys, one of the main reasons is that they don’t have a clear understanding of their target audience.
For example, there’s a big difference between using social media for promoting music concerts and using it for promoting accounting services. If you’re not clear on your target audience, you’ll end up creating an ad that doesn’t resonate with anyone.
Low Bounce Rate
A high bounce rate is one of the most important SEO ranking factors. In fact, every single Google update has been focused on increasing the value of a high-quality website. After all, they want to give their customers exactly what they want – great content presented in a way that’s easy to use and understand.
In my opinion, if you have a low bounce rate, you’re already ahead of the curve. What I’ve found most interesting is that most webmasters don’t even know how to track their bounce rate or that it exists. They’re spending time and money on blogs they’re not even reading themselves!
What is a Bounce Rate?
A “bounce” refers to when a visitor comes to your site and leaves without viewing any additional pages. A bounce rate is the percentage of visitors who enter your site and leave without looking at any other page on your site. For example, if you have 100 visitors go to your homepage and only 2 of those visitors view another page on your site, you would have a 2% bounce rate.
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