Podcasting – Don’t Look now!

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A high performance podcast will likely become more important in any marketing strategy as it continues to grow in popularity. It’s a one-of-a-kind product that can assist your business reach its target audience, whether it’s clients or employees.

A man in headphones smiling as he records a podcast at a studio microphone.

Let’s return to 2016 and recall everyone’s obsession with Netflix’s new hit series, Stranger Things. You all remember the synth-fuelled ’80s nostalgia and how incredible the young cast members are in the show.

Now here we are still talking about movies and TV shows, but now we have thrown another in the mix in a form of entertainment: podcasts.

Over the last several years, podcasts have taken off in popularity, and their popularity is continuing to rise. The categories of podcasts are limitless, including news, business, celebrity life, and true crime.

Celebrities and influencers have begun their own podcasts on a variety of themes lately. Many people are listening to podcasts, and it’s a major chance for companies to take note of Podcasts in their digital marketing strategy. But first, let us define a high performance podcast.

Before the digital age swept up all of our free time, we had to rely on radio shows and TV for updates on the world around us. Now there are so many different podcasts out there that cater to everyone’s interests.

What is a high performance podcast?

Podcasting is a digitally programmed and formatted series of episodes that concentrate on a certain subject or theme. Such as technology, start-ups, or anything else. We can describe it as a radio in digital form. You’ll find they are generally free and may be found on many platforms. To listen to podcasts, you only need a device with an internet connection.

How popular is podcasting?

Podcast listenership in the United Kingdom (UK) has been increasing year-on-year, reaching an estimated 15.6 million listeners in 2020  . 

According to a 2009 study, 9% of Americans between the ages of 18 and 49 listen to podcasts, but this rose to more than 20% in 2016.

In 2014 the BBC revealed that its high performance podcast was downloaded more than 1.1 billion times in the United Kingdom.

Podcasts are known by over 50% of Americans, which is fantastic! The intimacy and convenience demonstrated by Podcasts are the reasons for their popularity.

How can you turn your podcast into a successful digital marketing tool?

What would be effective in increasing your exposure and audience.

Podcasts are versatile, educating, and inspiring. There’s a lot of potential in just one medium that marketers should not overlook. Podcasts are made by approximately 3% of marketers.

In 2014, advertisers spent nearly $90 million on in-podcast advertising. Growing to $190 billion by 2016 and could rise even further in 2021/22

The podcasting is a powerful marketing tool. Here are the reasons why you should include a digital marketing podcast in your campaign:

Engaging

Unlike the other sorts of content, podcasts are highly engaging. And readers simply needed to play and listen. You can accomplish this while cooking, walking, or driving. It’s not something that needs your complete attention, and you can multitask as you listen to a Podcast. They are so easy to listen to which makes them so appealing for people to listen to

The brands don’t have to keep trying to attract the target demographic. Subscribers will receive the newest episodes automatically downloaded onto their favourite device as soon as they are released. They can also create active engagement as podcast listeners tend to spend more of their time listening to high performance podcasts. This is why podcast are so good! Podcasts are a digital marketing technique. That can be used by brands to increase awareness. Build authority and trust, improve brand affinity and drive traffic. They’re the digital equivalent of word-of-mouth – one that digital marketers have been paying attention to for a while now.

Where can you make them?

You can record Podcasts from any location. Some record Podcasts in studios. Others like to do it at home, while many prefer on the streets. It’s relatively inexpensive to get started with Podcasting. You can do it about whatever you want/need.

Podcasts are digital audio. Ideally between 15-25mins long. They can be downloaded onto any digital device (such as a smartphone) or streamed online. The listener has the choice of when to listen to them – most like productivity during their commute so

High performance podcasts can drive traffic to websites and boost SEO rankings

One person pointing at a laptop screen while another types, sitting side by side.

There a quite a few digital marketing podcasts out there that target the digital/SEO niche.

Podcasts are an excellent method to improve search engine optimization. When you create a podcast, make sure that each episode has a transcript. So that it may be indexed by search engines. Following this advice will allow you to utilize more terms and increase the amount of traffic your website receives. The links may be permanently added to the website. Which will guarantee increased traffic. You may use the Podcast titles and descriptions to manage your keywords. You can also post the episode’s transcript on your written blogs, directing people to your website.

How useful are podcasts?

Podcasts are more successful since they influence the listeners. In a poll of 3 million podcast listeners, 63% said they had purchased the goods advertised on the show host. There was a question about whether listening to a Podcast influenced their purchasing behaviour. 71 percent said that after hearing about it on the program, they went to the sponsor’s website.

Increasing your brand

This great platform is fast becoming more and more popular. As the Podcasts are published on numerous platforms, the brand’s exposure improves. There are various methods for increasing your brand’s visibility through podcasts.

One of the most essential things to remember is to have participants on other podcasts. You may also collaborate with another platform such as a blog or Instagram Live, both of which are relevant to your podcast topic. A podcast is an excellent tool for explaining the nuances of your specialty area and demonstrating its breadth. You will find listeners from all around the world who are interested. Now that’s a wide audience to target!

What audience can you reach?

Podcasts help you share knowledge with the right group of people. The brand may put the Podcast on a variety of platforms such as:

• iTunes with more than 1 billion subscribers across the globe.
• Podcast and Radio Addict has more than 10 million app downloads on Android.
• Castbox have more than 5 million app downloads
• Podbean has nearly 1 million subscribers

Consider the following advantages while developing a company podcast:

1. Longer format allows for in-depth analysis of issues.
2. Company advertising
3. Humanise your brand by revealing behind-the-scenes details.
4. Amplify voices from within your organisation
5. You can make payments through sponsored podcasts

You will find digital marketing podcasts are adaptable, as they may be used for a variety of purposes. A digital marketing podcast is likely to include new subjects and themes in order to stay current and constant with its audience. Sports, health, tales, reviews, news, and other themes are some examples of possible Podcast topics. You can even convert them into blogs.

To summarise, a digital marketing podcast isn’t the only way to survive in today’s climate, but they may nevertheless help you gain an advantage over your rivals. It allows you to educate and inform your target audience. It is a fantastic opportunity for businesses to promote their products and services through a podcasting – Need help? Contact Digital Marketing Expert!