Page speed is a huge factor for SEO, and it can also have a major impact on your conversion rate. For this reason, you want to make sure that your website loads as quickly as possible. In order to do this, you need to use Google Insights – an awesome tool that will analyse the performance of your page and tell you what can be improved!
What is Google Insights?
You may compare search volume patterns across regions, time periods, categories, and properties using Google Insights. It’ll highlight the local relevance for a certain term and related top search terms. The first step is obtaining the right data. By collecting more information about your users, it’s possible to offer them relevant content that will convert better for your business. This gives marketers access to valuable data to ensure that the material they’re producing, or the keyword they’re targeting, is tailored to their region or sector.
The tool displays the increasing search terms (keywords) connected to the keyword you’re looking into. These increasing terms can be utilised by marketers to create fresh blog articles, optimise their website, or make sure their keyword strategy is on track. When you use Insights or Trends, you should be logged into Google so you can see actual statistics and export the data.
Page Speed Insights
Large pictures that take up much room are the main cause of slow loading times. That, however, is not always the case for all websites. Before you can make the required adjustments to obtain a perfect score on the Page Speed Insights tool, you must first identify what is causing your sluggish site speeds. Below is a how-to guide on where to begin.
> Paste the URL of your website into the Page Speed Insights tool’s URL to launch it.
> Click “Analyse” to have Google execute a quick analysis of your site.
> Once you’ve completed the report, it will give you all of the information you need to know about your site, as well as any potential problems. There’s always room for improvement as the goal is to get you to 100%.
> Items on the “Possible Optimisations” list are less impactful than those that have already been optimised.
> We’ll want to test our mobile site separately.
> You may use the PageSpeed Insights mobile site tester, but Google has released a more precise and up-to-date version of this.
> Google will take a few minutes to run this report, but it will provide you with a thorough assessment of how your mobile site compares to industry standards.
*It will even show you how many visitors you may be losing as a result of a slower page speed.
The suggested loading time is three seconds or less.
> By running this mobile website test on your site it will help you discover what modifications you’ll need for it.
How to achieve a perfect score
Getting a perfect score on Google’s Page Speed Insights tool is not easy and will require hard work. But you must do it if you want to save time, increase conversions, and generate more income.
The following are Google’s top four strategies for speeding up your site and achieving a perfect 100% score.
Compress your images
Compression is one of the most effective images size optimisation methods. This can help you save 50% or more on image size.
If you’re using WordPress, one of the simplest solutions is to use a plugin, such as WP Smush Image. This tool is free to use and comes will tons of useful features.
It will scan your WordPress media library and find pictures that it can reduce.
If you want this done in bulk, you can upload them directly into the plugin. It’s capable of smushing 50 images at a single time. If you go to the plugin’s settings, you can enable this option to smush pictures on upload automatically.
Alternatively, you can use Crush.pics. If you’re unfamiliar with plugins or don’t want to use them on your website, there are plenty of free alternatives such as Compress JPEG or Optimizilla.
Use browser caching
It’s a way of saving time and battery life by caching previously-loaded content so that it doesn’t have to reload each time you visit. When a user arrives at a new page on your site, all of your data, such as logos and footers, will already be loaded. When people come to your site, their URLs will be instantly recognised as faster.
Try W3 Total Cache for WordPress sites. They claim to improve overall site performance x10. As well as being able to achieve higher results on Google’s PageSpeed tools. The program also aids in the reduction of HTML, JavaScript, and CSS, saving up to 80% bandwidth.
Minify your HTML
Minimising the amount of space consumed by your HTML code is another important aspect of earning a Google-approved score. Minification is the process of eliminating or correcting data that is unnecessary or duplicated without affecting how a browser processes HTML. It entails correcting code, formatting it, eliminating code, and shortening where feasible.
HTML Minify is a great instrument to use for this. This plugin is completely free and may be installed in seconds to your WordPress account using the link on their homepage.
Enable all of the following options in your Minify HTML plugin’s settings screen:
Minify HTML, Minify inline Javascript, Remove HTML, Javascript and CSS comments, Remove XHTML closing tags from HTML5 void elements, Remove relative domain from internal URLs and lastly remove schemes (HTTP: and HTTPS:) from all URLs. Select the last displayed setting as no.
The best thing about this plugin is that it will tell you what the recommended change is for each option. Minify your code now and you’ll notice an immediate difference in your insights report.
Implement AMP
Accelerated
Mobile
Pages
It works by developing a free, open-source format that eliminates a lot of information that isn’t needed, resulting in your mobile sites loading almost instantly.
They’re very prevalent, and they show up in Google search results’ “Top Stories” section almost instantly. It’s a reduced-functionality replica of the real website that lets visitors click between stories without leaving the page and going to the next.
For those who are unfamiliar with HTML or have no prior knowledge, consider utilising a WordPress plugin.
The plugin includes an AMP-compliant page builder that you may easily drop and swap page components on. All you have to do now is download and install the plugin on your WordPress dashboard, then activate it. You’ll find that the page builder is pre-populated with SEO settings, including your site’s title and meta description. You may also use the page builder on each new post you create. The pages you’re building will be converted into an AMP-friendly format, which will appear in mobile search results.
AMP is a tried-and-true approach to enhance your mobile site’s performance and reduce load time.
Found this useful? Put it to work on your business.
Get your free audit
