Do Small Businesses Need Marketing?

Marketing your business can seem like an overwhelming task if you don’t know where to start. There are different tools out there to make use of, and it depends on what industry you are in if you need them. Most of the time these marketing tools are for bigger businesses, but there are ways to make them work for your small business as well.

How to measure traffic on your site

There are marketing tools out there that can help you measure your reach, find leads, and make leads follow up with you. The best way to know how much traffic your site is getting is to regularly track your page views and your unique visitors, and you can use a few tools to measure this:

Google Analytics: This free tool tracks all the pages on your site and shows you where traffic is coming from. If you’re starting the business from scratch, it’s easy to get good data right away; when using an existing website, Google Analytics can give you a good idea of the kind of traffic you’re getting.

Pingdom: This free tool helps you track how many people are visiting your site and what they’re doing when they’re there. It shows which pages people are looking at and where they’re coming from — whether it’s another site or your own.

Site Meter: This tool also tracks the number of page views and visitors to your site, but it monitors how many times people click on links versus reading content. It’s more accurate for local businesses, but it can be useful for scaling up.

Low/No costing options

It is possible for small businesses to do marketing on the internet successfully. What that means is that you can use search engine optimization, pay per click advertising, email marketing, social media advertising, and more. It doesn’t mean that you need to hire a marketing agency or spend a fortune on banner ads. There are ways of getting your business noticed without spending a lot of money on marketing tools.

You see, the internet is full of things you can do to market your product or service. You need to find out what works best for your business and start doing it. The internet is full of ideas, so it’s difficult to know if one will work for your business.

A few ideas on how to market for small business:

1. Get a mailing list in place

2. Build a website with a blog in it and a contact page so people can reach out when they have questions about your products

3. Create your own Facebook, Twitter, and LinkedIn pages for your company, to drive traffic to your blog and social media pages.

Research your audience

Identify who your target audience is and what they want from your business. Do some research online to see what people are saying about your industry, competitors, and other small businesses. Ask yourself questions like: How often do people visit my site? How often do they return? Who are they? What pages of my site do they spend the most time on? How many visitors does my site get per month? What’s my bounce rate (how long visitors spend on my site before leaving)? For example, if you sell clothing and accessories for dogs, look at other dog-related businesses for information about customers’ needs and expectations of their products.

Ask your customers. Have any customers ever expressed interest in something new? Ask them if they would be interested in learning more about what you have to offer.

Help with customer reach

Run Adwords campaigns. Try running paid search ads on Google, Yahoo and Bing. If you don’t have an ad account already, get one from Google or another search engine that gives you access to detailed demographic information for specific keywords. The results will tell you exactly who is ready and willing to buy your product right now — whether it’s a new product or an upgrade on an existing one.

Facebook advertising: You can promote your business to people who like your page without running an ad against your business’s name. Facebook has made it possible to target ads to people based on whether they’ve visited your site or not, too — so you could even advertise only to those who have visited your site and then left without buying anything!

Instagram advertising: You don’t necessarily need a business page to take advantage of Instagram advertising, either — just create an account and start posting pictures and videos with your logo in the background. Most major social networks let you target based on demographics as well as location, so it’s easy to run ads against people who’ve visited your website or store as well as those who aren’t familiar with you.

The difference between Marketing and Advertising

When you think of marketing, you probably think of billboards and TV ads, or maybe a few articles on Facebook. There are few more powerful tools in this world, but there’s a huge difference between Marketing and Advertising.

Marketing is a more strategic form of advertising that helps drive growth of a business. It’s a way to generate leads, repeat customers and referral partners. It can be done through paid channels like Google AdWords or above-the-line advertising like newspaper inserts or TV commercials. It also includes word-of-mouth marketing and social media efforts.

Overall, it’s about having an integrated marketing plan that encompasses online, offline activities with clear goals in mind. Marketing doesn’t just mean the placement of ads in newspapers or magazines. It means having a strategy in place so when you spend money with your advertising medium, you’re getting the most bang for your buck.

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