PPC is one of the most important components of your marketing strategy. If you’re not getting enough traffic, then you probably need to adjust your PPC campaign. You can’t just change anything; there are plenty of things that could be better or worse for you depending on what’s happening in the market at any given time. That’s why it’s important to follow these 6 Google Pay Per Click tips!
Keywords
PPC, or pay per click advertising, is one of the most cost-effective ways to drive traffic to your website. You can restrict the number of clicks you’re willing to pay for each day. This is great because it means that if someone clicks on one of your adverts and then decides not to purchase anything, you won’t be charged anything at all.
However, when you decide which keywords to use in order to reach the right customers for your business, you need to make sure you get this part right. It can take time and research, but it is absolutely worth it!
Spend time fine-tuning your keywords and researching what people are searching for when looking for your products or services. Check out Google’s Adword’s Toolbar to see how popular your PPC ads are.
The more relevant and accurate your keywords are, the more likely you will be able to generate targeted traffic that is relevant to what your business offers. Ultimately this will lead to an increase in sales and revenue through your website.
PPC Bids
Bid amounts should be high enough to beat out your competition. Pay-per-click rates are constantly changing. Make sure you always know what your competitors are paying. The more competitive your keywords, the higher you may need to set your bid amounts to get the traffic volume that you desire.
If your keyword is highly competitive, we suggest that you keep a close eye on your bid amounts. If you’re bidding for a high-value keyword, someone else might have already set a high bid amount for this keyword. In this situation, it’s better to be safe than sorry. Do not spend more than your profit margin allows. Always remember that profit is what’s leftover after all expenses have been paid.
Relevance
When customers click on the advert, it must display a relevant landing page to them. If they do not see a page that reflects the search term they have inputted, they will feel confused and may click back to the browser. If your advert keeps triggering invalid activity, Google will eventually stop showing your adverts.
Google provide information on how to create ads and landing pages with relevance in mind. These tips can make a huge difference to the success of your advertising campaign.
Formats
A lot of PPC marketers think that the only thing they need to do is to work out which advert works best. But any half-decent marketer knows that the advert isn’t the only thing that matters. You also need to test different formats for your ads.
PPC is all about testing. You can’t know what works best unless you try out lots of different possibilities. And you can’t know what’s best unless you test, because otherwise, you’re just guessing.
One way to vary your advert is to vary the landing page. The most common mistake people make with this is to use their home page as a landing page. This is a waste of potential because you’re not spending your budget wisely. The best way to attract the right audience is to create a landing page specifically designed for them. Make sure that your information is only useful to the prospective buyer.
Call to action
To be successful in Pay per click advertising you have to have a website that is optimised for the visitor. This means that the landing page should have a call to action that engages your potential customer. One way to do this is to ask them to fill out a form or leave their contact details if they are not ready to buy yet.
If you are selling a product or service offline, then you need the visitor to buy immediately. There is no time for them to think about your offer so it should be compelling enough for them to hit the purchase now button. If they are not ready to buy now, then you should ask them to leave their contact details so that you can follow up with them at a later date.
Conversation Tracking
Have you ever had a customised Google AdWords campaign? If you have, then you may already know about the Conversion Tracking feature. This useful tool helps you determine what keywords are bringing in the most traffic to your website and how exactly they are getting there.
What is Conversion Tracking?
Conversion Tracking is a way for you to monitor where your website visitors are coming from and how exactly they are getting to your site. You will be able to see which keywords are generating the most traffic as well as the number of clicks each keyword gets on a daily, monthly or quarterly basis. The information will be recorded in your Google Analytics account, which will allow you to compare them with conversions from other sources such as another website or blog.
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