TJP Electrical
Turning word of mouth into a pipeline that converts
An established, NICEIC approved electrical contractor working across domestic, commercial, industrial and education projects.
- for "commercial electrician cardiff"
- #1for "commercial electrician cardiff"
- Google Ads conversion rate
- 25 to 30%Google Ads conversion rate
- leads from the previous website
- 0leads from the previous website
- as a partner, and counting
- 6 yr 5 moas a partner, and counting
The challenge
The problem
TJP Electrical is an established, NICEIC approved contractor with a reputation built over more than two decades of quality work across domestic, commercial, industrial and education projects. The problem was simple but serious: none of that hard earned reputation existed online.
Their old website was underperforming badly, with not a single lead coming through it. The business ran almost entirely on word of mouth, which is a wonderful thing to have and a fragile thing to depend on. Every time a customer searched online, TJP were nowhere to be seen, and the work went to competitors with a weaker track record but a stronger digital presence.
They needed an online presence that actually generated work.
The build
What we built
Two things working together: a main site that carries the weight of a two decade reputation, and single purpose landing pages built in Next.js for the campaigns. The landing pages do one job, turning an ad click into a fixed quote enquiry, and they are fast enough and focused enough to do it at a rate the main site never could.
- A site that reflects an established, accredited contractor
- Campaign landing pages built for one job: the enquiry
- Organic visibility for the commercial terms that pay
- Paid search targeted at high intent searches only
How we did it
Our approach
We gave TJP a digital presence worthy of their reputation, and built it to convert.
A new website from scratch
A completely new WordPress and Elementor site that properly represents an established, accredited contractor, engineered to turn visitors into enquiries.
High converting landing pages
Dedicated campaign landing pages in Next.js and Tailwind: fast, focused and built purely to convert paid and organic traffic at a far higher rate.
SEO that wins the money terms
We built organic visibility from the ground up and earned the number one position for "commercial electrician cardiff", top of the list when high value customers search.
Efficient, high intent Google Ads
A tightly targeted paid campaign aimed at the searches most likely to convert, paired with those high converting landing pages.
What it looks like
The result
What changed
A business that ran purely on word of mouth now generates enquiries online, consistently. Number one on Google for "commercial electrician cardiff", their key commercial term, and a genuine pipeline where there was previously nothing at all.
The paid campaigns convert at 25 to 30%, which is exceptional in the trade, where typical rates sit in the low single digits. Almost one in three ad clicks becomes an enquiry.
Because the site and the landing pages convert so well, paid spend is now a top up rather than a lifeline. That is the healthy end state: the marketing works whether or not the ads are running that month.
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